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"One of our essential challenges as a team is collaborating with different departments and stakeholders on key initiatives or campaigns relating to natural social," Kelly Bean, Social Media and Group Supervisor at Trustpilot, tells us. So considered one of the ideas she has is to reinforce these processes. "It’s very much within the testing phase," she explains. "But we’re hoping that in time, these shared calendars can feed into our master calendar and make things much smoother for us as a staff! A great way to target your audience on a more personal stage is to associate with influencers in your area of interest that can assist you promote your products organically. If you partner with a longtime influencer with an lively following in your area of interest, you expose your model to a brand new audience that may not be aware of your company.

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